Content:
1. What is the most important process of fashion merchandising to make the product most appealing to the consumer?
- Design
- Store environment
- Execution
My best answer is design because the appearance of the garment is what the consumer is going to be looking at. It's the first and most important process done and affect everything that follows it. It is the product and it needs to be in and trending. The design of a product is the first thing a consumer will see and that moment is where they will decide if it’s appealing or not.
2. When I first formatted my question, I knew I wanted an answer to be something about the appearance. My experience from working at a design company, showed me how important everything was and how everything needed to be thought out and put on for a reason. After researching design principles and taking an Apparel Analysis class, I felt that good design was the most important and most effective in pleasing a consumer.
3. Problems:
During the summer, I started working with my mentor. She was really nice and advised me through everything I was doing. When school started, she resigned and the sportswear director took over. At that point I didn't know if I could still be an intern there and what was going to happen in the department. In October, MyMichelle hired a new head designer and I got to stay. She has helped me a lot with my project and when I was having trouble finding a third answer, she helped me find one.
4. Significant Sources:
Two sources that really helped me with my essential question are my experiences from Kellwood Company and a college textbook from a college class I took, Understanding Aesthetics for the Merchandising and Design Professional. My mentorship has given me hands-on experience that I couldn't get from an article. Whenever I had any questions, I could always ask and get the professional industry answer. My textbook goes though the process a garment goes through, and along the way it shows you how it leads to a successful garment.
2. When I first formatted my question, I knew I wanted an answer to be something about the appearance. My experience from working at a design company, showed me how important everything was and how everything needed to be thought out and put on for a reason. After researching design principles and taking an Apparel Analysis class, I felt that good design was the most important and most effective in pleasing a consumer.
3. Problems:
During the summer, I started working with my mentor. She was really nice and advised me through everything I was doing. When school started, she resigned and the sportswear director took over. At that point I didn't know if I could still be an intern there and what was going to happen in the department. In October, MyMichelle hired a new head designer and I got to stay. She has helped me a lot with my project and when I was having trouble finding a third answer, she helped me find one.
4. Significant Sources:
Two sources that really helped me with my essential question are my experiences from Kellwood Company and a college textbook from a college class I took, Understanding Aesthetics for the Merchandising and Design Professional. My mentorship has given me hands-on experience that I couldn't get from an article. Whenever I had any questions, I could always ask and get the professional industry answer. My textbook goes though the process a garment goes through, and along the way it shows you how it leads to a successful garment.
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