Blog 17: Third Answer

1.  What is the most important process in fashion merchandising to make the product most appealing to the consumer?

2.  I believe that execution of the garment will determine how it will look and fit on the consumer and it will affect the customers decision to buy it or not.

3.  Support:

• If a garment doesn't look right on the customer, they won't buy it. They're not going to buy something that doesn't make them look good. This is where knowing  body types and shape helps.
•  Let's say a garment was sewn crooked or the length was too short or long, it would turn off the customer to the garment.
• If a garment's fabrication and coloration doesn't come out right, it could ruin the whole look of the garment and the line.

4.  Fiore, Ann Marie. Understanding Aesthetics for the Merchandising and Design Professional. New York: Fairchild, 2010. Print.  

5. My mentor said that if a garment is not executed properly, from the pattern to the factories, if the fit is wrong, that consumer isn't going to buy it.