Blog 16: Answer 2

1.  What is the most important process in fashion merchandising to make the product most appealing to the customer?

2.   The Development Process is the opportunity where you can decide how your product is going to look and the consumer will decide if they like it based on the design, which includes color, shape, and style.

3.   Your visual placement can give your customer a feel for your brand, guide your customer, and present your product in an appealing way.

4.  

1. The displays in a store can attract a customer into a department to look at clothing.
2. A junior department could carpet their floors and have cool fixtures to make a teenage girl feel like she's in her room and not at the mall.
3. When pieces are hung together, it helps the shopper see a garment as an outfit, and they would be more likely to buy it.

5.   Underhill, Paco. Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer and beyond. New York: Simon & Schuster Paperbacks, 2009. Print.

6.   Green, Penelope. MIRROR, MIRROR; The Anthropologist Of Dressing Rooms. The New York Times. The New York Times Company. 02 May 1999. Web. 18 Sept. 2014.

7. I feel that this is a very important step that an average person takes a part of. This is what grabs the consumers attention and make the product visually pleasing.