It's Beginning to Look a Lot Like ..... February

Holiday 2015 

We finally finished our holiday line for December 2015. A lot of effort was put into this line and has taken over 2 months to complete. Because we spent so much time on this line, I got to take a deeper look at everything that goes into the line. Every little detail has a reason behind it and those small things are what's going to attract a customer. But those small things coean add up and it can affect the cost of the garment. MyMichelle has a good price range, but my mentor said she feels limited in her designs sometimes. She migh want to use a better fabrication or a nicer zipper but she has to keep to her price range.

We also talked about this at my Norstrom BP. internship. Nordstrom's BP. department's price range is from $18.99 to $59.99 and that shows us the upscale brand that Nordstrom represents and how good their products are. 

Blog 16: Answer 2

1.  What is the most important process in fashion merchandising to make the product most appealing to the customer?

2.   The Development Process is the opportunity where you can decide how your product is going to look and the consumer will decide if they like it based on the design, which includes color, shape, and style.

3.   Your visual placement can give your customer a feel for your brand, guide your customer, and present your product in an appealing way.

4.  

1. The displays in a store can attract a customer into a department to look at clothing.
2. A junior department could carpet their floors and have cool fixtures to make a teenage girl feel like she's in her room and not at the mall.
3. When pieces are hung together, it helps the shopper see a garment as an outfit, and they would be more likely to buy it.

5.   Underhill, Paco. Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer and beyond. New York: Simon & Schuster Paperbacks, 2009. Print.

6.   Green, Penelope. MIRROR, MIRROR; The Anthropologist Of Dressing Rooms. The New York Times. The New York Times Company. 02 May 1999. Web. 18 Sept. 2014.

7. I feel that this is a very important step that an average person takes a part of. This is what grabs the consumers attention and make the product visually pleasing. 

Blog 15: Independent Component 2 Approval

1. I want to make a line of my own clothes and try to get as close as possible to actually following the  industry standards. I'm going to sketch my design and try to make them in Adobe Illustrator. Once that is done, my mentorship has already agreed to help me pattern, mark, grade, cut, and sew some of my designs. once my samples are done, I can make the tech pack for production and set up a layout for how I would want my line to look like in a store.
2. I would take pictures of reach step I go through. Some might be of my sketches, the pattern, and possbily the final product.
3. At my mentorship I have been assisting wit this process and with this component I can actually be in charge of the outcome and feel the responsibility of my mentor.
4. Senior Project Hours

Blog 14: Independent Component 1

• Literal
• I, Malorie Wolfe, affirm that I completed my independent component which represents 77 hours of work.
• Fiore, Ann Marie. Understanding Aesthetics for the Merchandising and Design Professional. New York: Fairchild, 2010. Print.
• Senior Project Hours
• I took two college classes at Cal Poly Pomona (AMM 112L Digital Illustration for Fashion and AMM 210 Apparel Design Analysis). In AMM 112, I learned how to sketch using the new standard in the industry. For my final project, I had to create my own line, complete with a theme and everything. In AMM 210, I learned the fundamental elements used in design and how fashion is seen and worn by consumers.
• Interpretive
• These classes helped me better understand what I was doing at mentorship and how important it is. I learned the industry drawing standard in my Adobe Illustrator class and how to analyze fashion with basic fundamentals of design. Because of the experience, I was able to do more advanced work at my mentorship and learn more from it. My AMM 210 class was on Mondays and Wednesdays from 1:00 to 2:00 pm and my AMM 122L class was on Tuesdays and Thursday from 6:00 to 9:00 pm. 

My textbook for AMM 210.01 Apparel Design Analysis

My denim jeans for my final portfolio that I worked for hours on.

We drew our garments on croquis to show the dimensions of our clothes.

This is a color-blocked, princess seamed sheath
 dress with a custom patterned fabric made by me.

This is the sheath dress on the croqui to give
it depth and appeal.

• Applied
• Because the classes I took were prerequisites for other classes, they went over the basics and fundamentals of fashion. We went over industry vocab (CADS, techpacks, etc.) and I learned a lot about color and line and how it s affects a consumers perspective . Both classes talked a lot about design and how the detail in the physical aspects of a garment are what sets each apart and makes it unique.