Can you believe that were already working on our holiday line? There's so much to prepare and it all has to be done by the end of March. There's four themes and they each have about 15 dresses each. I've been helping with the fabric choices for each dress and I must say, I wish I was a little girl because the dresses are super cute. As well as working with the beginning of the process, I've been working with the end, in retail. I'm also interning at Nordstrom in the juniors department and I've been learning a lot about visuals and how they affect the store. A front set-up will attract the customer and is led by a hero piece and because a retailer doesn't want their customer to just buy one thing, they put other layering pieces out to complete an outfit. #HeadToToe
The most current Nordstrom set up highlighting their hero piece, distressed denim, and adding layering pieces next to it so a customer can complete an outfit. |